Message of The Lego Movie is kinda bad, and weird, and different
The Brilliant, Unnerving Meta-Marketing of 'The Lego Movie' - NY Times Magazine
Apparently, the message of The Lego Movie is kinda bad, and weird, and different from previous branding exercises. It's subversive and supports the status quo, or something. I'm not sure I get all the big words in the article, but it sounds like they're having a tough time pigeon-holing the movie.
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