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Wednesday, May 21, 2008

Steve Nash and endorsements

What Rhymes With Nash? - Forbes

Forbes takes a look at the choices and issues that have affected the marketability of the NBA’s Steve Nash.  Nash is outspoken politically, and it has affected which companies he has chosen to associate with as a pitchman, including companies such as Nike and BC Hydro.  There is some thought that American sports fans may be coming around to Nash’s way of thinking about Iraq and the environment, and that this could boost the appetite for his endorsements.

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