Bleeding edge advertising

Everybody Loves Free Stuff - epromos blog

Marketing effectiveness in the "real world" is decreasing as people become immune to advertising.
To be effective, marketing today needs to be constantly pushing the envelope, and challenging people's beliefs about what advertising is.
Epromos lists promotions that make people sit up and take notice, such as: free flickr lens cloths, real-life Kwik-E-Marts, Christmas Ham Ornaments, and tiny iPod movie posters.

Today's Link source: popurls.com

How to make it BIG with your Band

Beatnik Turtle's Indie Band Survival Guide
AKA: How to make a living with your band, How to survive as a musician, or Being successful in music isn't what you think

This Guide is a bible for musicians that want to make money with their skills, and it's not as easy or romantic as it is in the movies. Going independent, they argue, is the way to go.
Many of the issues surrounding the music industry have changed in recent years, and Beatnik Turtle's Guide reflects these changes. Really important topics that they cover include: Putting on Great Shows, Recording an Album, Copyright, Promoting Your Music, Your Website and File Sharing: An Independent Band's Perspective.

For convenient and portable offline-reading, download the Indie Band Survival Guide in pdf.