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Tuesday, March 18, 2008

How ESPN’s Multi-Platform Strategy Hasn’t Improved Ratings

Taking aim at Bristol

Properties, rival networks anonymously take shots, but ESPN contends they miss the big picture

Sports Business Journal has a detailed look behind the buzz over "The Emperor’s New Clothes: How ESPN’s Multi-Platform Strategy Hasn’t Improved Ratings," a sharply critical PowerPoint presentation making the rounds of sports league offices and advertising buyers in recent months.

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